Notified messages make a ding sound in chat, flash the task bar, etc.
For my HipChat setup, build logs are silent (and don't disturb anyone), but a notification that a deployment failed has the "notify" flag set to gain everyone's attention.
Why is that silly? Why would messages about all 8 projects be going into the same space? Shouldn't they be separated? That's exactly how we filter out all the different messages. And Hipchat has shortcuts to switch between different rooms, and highlights rooms that have new messages. Works pretty well, from my experience.
Notifications like these are conceptually a queue of stuff that requires your attention. There is no point in separate notifications into multiple queues, they are all equally important. If project A is throwing a fit, it doesn't matter if I'm currently working on project B, it needs my attention.
I don't know Hipchat, but with Campfire and Propane, each chat is designed to be in a separate window/tab. If you bury the room behind a kind of modal selector (as seems to be the case, there's a sidebar with each room?), that's really no better. After all, if I've focused project A and project B starts blinking, I need to switch there. That's an unnecessary switch when all I want is a queue of items to read. (And no, email is way too heavy for this, and I don't want it interleaved with my regular email. We used to use email, those were bad times.)
It's not unusual for all projects to have incidents during a day, whether it be deployment information, exceptions or monitoring alerts.
What I meant was, when a team member wants to contact me personally, they put @pbiggar in front, and Hipchat will give me a notification for that, but not all the other messages.
What I'd like is to have a list of project names I am interested in, let the bots use the project names in their messages, and then have the client ping me when something interesting is mentioned.
Propane has custom mention support where you can enter a bunch of strings, but it doesn't really work.
While we could possibly write a custom bot that centralized everything and tied all the services together, that is going to be a fair amount of work for something that ought to exist already.