I am surprised no one has linked to the youtube video provided by the manufacturer about application of the product[1]. They recommend the use of a respirator during application; this doesn't necessarily mean anything, you won't get sued for telling someone to use a respirator when a product is safe, but it at least indicates they aren't comfortable yet to tell people to apply this without protective equipment. Like many things that require a respirator to apply, it likely becomes much safer once dry (the carrier solvent evaporates away, making the actual coating nonvolatile)

[1] http://youtu.be/Ord6dTARWfo

I remember seeing old videos of this tech used inside a ketchup bottle. I wonder if we're going to see food-safe versions soon on products like toothpaste and peanut butter :)

That was MIT's "LiquiGlide"[1]. Theirs was created from food-safe materials.

[1] http://www.fastcoexist.com/1679878/mits-freaky-non-stick-coa...

I remember reading it's already food-safe, as in if you scraped it with a knife and munched on it, it'd still pass through you without any effects, but sorry, I don't have a source for that.