Re:What happened with LEGO
by bentcorner on Thursday February 07, 2013 @11:29AM
(#5182948)
The reason why Lego makes sets that are branded is because other companies make good-enough lego-compatible blocks that are cheaper than legos. If lego stuck with the "generic sets only", they'd be history by now. Who would bother buying a pack of lego-branded red bricks when you could get the megablocks-branded one that is 90% as good for half the price?
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The megablocks stuff we have bought either has nobbly extra molding bits still stuck to the bricks meaning they just don't work OR the bricks are not of a uniform enough size so they don't stick together for any length of time.
I would estimate at 40% as good as logo. Which puts it down in the play with it a bit and then ignore 'while the cat (or hoover) eats it' camp.
Only the dorky neighbor kid whom everyone hated to play with thought megablocks were an acceptable substitute for Lego.