I glad that you all think that you all like idea... j45,Im not very tech savvy, but I did create a give feedback tab on my website that would require you input your info. Should I remove the tab and replace it with a list sign up link

Great Idea - Focus on 1 to 3 products and go deep selling them locally and/or working with ups/fedex/dhl on overnight shipping and reach out to 1800flowers and letting them sell your product.

johnmunch, when you say focus on 1 to 3 products... do think that offering cakepops,cupcakes and cookies are to wide of an assortment or should limit the type of flowers(roses, callo lilies, daisies, etc) that I make?

With vday just around the corner - maybe you should just focus on cakepops.

What I am saying is create a simple offer/package. Something you can order fast/easy and repeatly.

1800flowers personally calls people 1 year from date sent (if you mark it as birthday, annerversary,etc.) During the call they not only remind you but offer 15% right then and there if you order over the phone with them. Talk about repeat customer and increasing your lifetime value (LTV).

I think if you want to target the flower/etc. market either create a simple facebook app that would pullin birthdays and work on sending/etc.

Let me know if you need help (twitter @johnmurch) or want to bounce around more ideas as I think it's a niche product that could do well as an alternative to flowers (like you said).

Neat idea. I don't see an email list sign up on the front page. Add one and gage interest by driving some Google ads to it for particular keywords that have high exact searches with low competition.

If people are willing to sign up you have one reasonably strong indicator.

I agree collecting those precious emails will go a long way.