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Re:Facebook is impersonating users without their consent by lanewinfield on Sunday January 20, 2013 @03:00PM (#5087968)
This has been happening for quite sometime. I believe those pages are sponsoring these advertisements, and essentially are showing that your friends had previously liked them.

Nothing new.

Re:Facebook is impersonating users without their consent by timerickson on Sunday January 20, 2013 @03:57PM (#5088198)
You've unfortunately missed the point. The "Johnny Wonny" user never 'liked' the article/post about 2 Girls 1 Cup. He merely like the VICE page. Facebook is now deciding to show the post to all his friends with his name attached, without any mention to Johnny in any form.