Re:The Creepy Details of Facebook's New Graph Search
by 0x0 on Saturday January 19, 2013 @06:27PM
(#5085231)
I don't think they have access to that, and you are right, there's a big difference between getting search results with actual people links, and getting your ad anonymously delivered to people matching a given criteria.
By the way, you can click through the "create an ad" process quite far on facebook before you have to actually pay for it, so for those curious, why not give it a go and see for yourself what the process looks like? :)
I don't see why Facebook would allow advertisers to build databases of people when they can just force them to go through their own tool and keep people anonymous, like Google does.
Also, this is free, as opposed to advertising tools, which broadens the audience quite a lot.