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A comment on The Creepy Details of Facebook's New Graph Search. Parent comment

Re:The Creepy Details of Facebook's New Graph Search by cheald on Saturday January 19, 2013 @12:14PM (#5083932)
Do advertisers get information on the specific users who click on their ads? Can you reverse-map an ad click into a Facebook profile?
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Re:The Creepy Details of Facebook's New Graph Search by random42 on Saturday January 19, 2013 @12:21PM (#5083954)
It is * technically* possible. Not sure if FB allows the advertisers to do that or not, but internally they would almost certainly be using this information for targeted ad placements.
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Re:The Creepy Details of Facebook's New Graph Search by joshdotsmith on Saturday January 19, 2013 @12:17PM (#5083942)
No, this isn't possible.
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Re:The Creepy Details of Facebook's New Graph Search by cheald on Saturday January 19, 2013 @12:31PM (#5083985)
I get the "technically possible" argument above, but this is what I'm driving at - targeted advertising is one-way (you can target people, but don't know who they are), while Graph Search is two way (you can target people, and find out who they are), which is why I don't think the comparison between the two is all that apt.
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