TBH, I can't wait until this becomes the standard way for lots of services to do business. This is going to be better for everyone's privacy and it's ultimately going to be cheaper and less complex for everyone to do this by default because the alternatively is being forced to fund cost of policing; something that Hollywood is already trying to force ISPs to do. Section 230 of the Communications Decency Act was supposed to provide this protection, but it's become clear it simply doesn't provide enough protection when highly motivated politically-connected actors get involved. Encryption from end-point to end-point creates a situation where providers don't even need to worry about needing the protections from Section 230.