It is a common reflex to assume paid or synthetic/bot actors whenever outrage seems hard to explain. But I think unreasonable purity standards in small tech companies are a recognizable pattern.

Many people have probably given up on making moral demands of big tech, which are mostly futile. It might feel much more gratifying to redirect them at smaller tech brands, especially those with some version of a good-guy brand aspiration.

This works with Kagi, Mullvad, Proton, Signal, Firefox, Fairphone, etc.

The substance behind the outrage might even be factually correct. But the idea that their inability to answer to impossible standards should define their brand is probably just a compensaring effect of the general disenfranchisement many big tech users feel.