As a comment, it feels like the majors have deployed both the victim (search) and the weapon attacking it (ai systems) and now find like all footguns, it has unforseen effects.

"We" are side issues in this. Our channels to state what we want of search and ai are highly constrained and mostly ignored.

We are however why there is any revenue in this overall system. It's because we use it, they can monetize it, and I think this may become important to Google search KPIs and google AI KPIs