This year has been terrible for outages, the European Google power outage earlier this year, the PHP stuff (although that's only tangentially related),the AWS outage in May, Cloudflare a couple times around this time last year, Salesforce.

I can tell you somewhat anecdotally that people who usually forget about this stuff are starting to notice.

I dunno.

The 2011 Blackberry outage burried RIM..... companies ran away from them faster than a greyhound with its arse on fire.