> They pay a LOT of money, have some high level of “nerd” prestige for solving interesting technical problems, have good outreach with things like problem of the month, and have not been impacted by massive layoffs.

I never heard of them.

If not for HN, I would never know they existed.

I don't think the remark about "nerd prestige" holds, but beyond that your points boil down to marketing.

And how an unknown company changed its hiring practices is hardly front page news.