I figured some of it was socialization - women are often socialized to be mindful of our own comfort and aware of our emotional nerds. Men are socialized to ignore comfort.

One thing that's been wonderful to see has been men online sharing their living spaces and being told to get a plant and make their spaces homey. Guys should be encouraged to care for themselves and be happy and comfortable in their homes, regardless of the presence of women. It's really nice to see men actually taking care of themselves instead of living in sad helpless little minimalist hovels.