Apple is only good as long as they keep iterating. Once they decide to sit at the top like Microsoft, IBM, Xerox, Kodak, US Steel, Intel or Motorola when they were around, that’s when you know the lights are out/dimming and you had better make plans. to move away.

Apple currently has a challenge: what are they going to do about memory? Are they going to sit back and accept the status quo, or are they going to leverage the Apple Silicon design group to engineer around the problem? That will determine whether or not their company/shares prosper in the future, or sink.