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Re:Faster Retrieval for Better, More Efficient RAG by lavendermon on Wednesday November 11, 2026 @02:06PM (#50457167)
Apple has a fascinating history of waiting and seeing how a market develops before entering with a better product and eventually dominating, the iPod and iPhone are two examples. It seems they may be building a strong position to pull that off again in the personal assistant AI category ChatGPT is trying to dominate.

I enjoy watching the slow burn approach Apple is deploying as they quietly gear up to offer some % of local inference on iPhones to provide most of the AI services consumers want. Local inference could enable a very low price point for AI services that Apple would leverage alongside their massive ecosystem advantages and privacy claims to compete very effectively for personal assistant AI subscriptions.

Re:Faster Retrieval for Better, More Efficient RAG by elpakal on Wednesday November 11, 2026 @02:12PM (#50457237)
Agreed, but I wonder how that plays out without them entering the frontier model space. I just downloaded the new foundation models cli and ran some inference on my Mac, it wasn't great, but it was neat to see. I asked which model it was using and it said gpt 4o mini.

An on-device, 100% private AI assistant seems like it could be so big that it could be a legitimate threat to the frontier model providers they are partnering with right now, imho.

Re:Faster Retrieval for Better, More Efficient RAG by andriy_koval on Wednesday November 11, 2026 @02:30PM (#50457419)
> I wonder how that plays out without them entering the frontier model space

bet could be that this space will be commoditized: many good enough open weight models and multiple competing provides.

Re:Faster Retrieval for Better, More Efficient RAG by makmanalp on Wednesday November 11, 2026 @02:35PM (#50457485)
[delayed]
Re:Faster Retrieval for Better, More Efficient RAG by QuantumNomad_ on Wednesday November 11, 2026 @03:39PM (#50458358)
> the personal assistant AI category

Didn’t Apple sort of already enter this market early-on with their sub-par Siri?

I’ve been an iPhone and MacBook Pro user for years, but when I set up a new Apple device the first thing I do is say no to anything Siri, and also turning off additional Siri related settings. To the best of my knowledge, Siri is worse than useless, and I haven’t regretted staying away from it.

Re:Faster Retrieval for Better, More Efficient RAG by joshheitzman on Wednesday November 11, 2026 @08:30PM (#50461822)
Apple or Steve Jobs? It seems like that was Steve Jobs doing as Apple hasn't done it without him.