note they didn't say "LG TVs do not…" which might indicate whatever lawyer drafted this found a vaguely legally plausible way to attribute that to something other than ACR

they don't collect the screenshots, they store a fingerprint of the screenshot. They are not lying. Also they do store but not collect.

"ACR uses audio fingerprinting technology using the TV’s internal audio processor (not a speaker) to identify content and does not collect screenshots, screen recordings, video recordings, voice recordings, or other audio recordings from the TV. Where ACR is available and enabled, ACR-related information may be used for audience segmentation and viewing or audience trend analysis. Interest-based advertising and cross-device advertising require separate user consent through the applicable advertising-related agreements."

... and later ...

"ACR uses audio fingerprinting technology to identify content. Rather than collecting screenshots, screen recordings, or visual content from the TV screen, ACR extracts a digital fingerprint of the TV content being viewed using the TV’s internal audio processor (not a speaker). ACR does not collect or store voice recordings, other audio recordings, screenshots, screen images, or video recordings from the TV."

From here: https://www.lg.com/global/newsroom/news/statements/statement...

[delayed]

Right, that hash is an entrypkint to match to a screenshot elsewhere. A perceptu hash, pseodo anonymity. A lawyers-coders lie. A polices parallel construction. LG still knows what you watch.

[delayed]

I work in marketing. LG literally offers to target people who've recently watched a competitor's ad. When I asked how that's possible the sales guy openly admitted that "they know what's showing on their panels."

Maybe he just said that to make a sale, but yeah the fact they offer that targeting alone is quite telling.

They say in their answer that they use audio fingerprinting for ACR instead of screenshots. Are you certain they are lying about this?