Disagree - when a company responds with mealy-mouthed corporate gruel, designed in bad faith to obfuscate and distract, there should be no obligation on the part of the investigator to propagate it.

Why not both? Have the reporter editorialize in the article itself but link to sources and references including the full response as a way of showing their work and letting readers validate.

Because companies like Apple pay spin doctors to wordsmith it so that it sounds harmless to the lay person when in fact it may be the total opposite.

And?

Asking for a journalist to please protect me from the direct truth has been a big fuck up in the last century.

Because the traditional press believes their readers are idiots that cannot think for themselves and so they require "the reporter" to interpret for them and tell them what to think about whatever topic the article concerns. This is also a big reason why traditional press outlets never link to original sources on their websites when such sources actually exist (despite the entire point of "the web" being to link together disparate sources)[1]. Doing so would mean their readers are not dependent upon them, the priests in the high castle, for learning what the priests want them to learn.

[1] The other part of the reason, and the one they will admit to publicly if pressed, is to maintain their ad revenue by not providing exit paths for their readers.

I'd argue that this just descends into sophistry. If the journalist isn't as convincing as the corporate speak, the company could potentially pull the wool over a reader's eyes.

I think "chose not to provide a direct answer" is pretty clearly "technically they responded, but they waffled about in such a way as to have provided no meaningful information".

The article isn't sponsored and so is under no obligation to reproduce what likely amounts to ad copy.

That is called gate keeping or hoarding information. I read other answers that were full of weasel words and yet still published. Censoring is not the same as quoting.

I'm fine with that. The withholding of answer is an editorial choice that reflects poorly on the reporting.

Ironic how two opinions can be completely opposite, yet both valid and well-founded, and unverifiable at the same time.

I personally believe that journalists should do their job and decide what gets written and how, and save readers from drowning in information we have too much of anyway.

The premise of the article was we asked 11 companies 17 questions about their "TV" product.

The article singled out only 1 company to not publish non-responsive answers. That only does one thing how bad an answer could it be to not be publishable?

Rule #29: Information people want public usually isn't news, but rather just marketing rhetoric. =3

No idea what any of this means.

Asking boards to volunteer information that harms their business revenue model is a suckers bet. Journalists have a tough job wading through the nonsense. =3

They just had to write the answer to the question. Like the premise of the article states. They didn't have to digest or understand anything.

Any information volunteered by a company, through its PR department, is to be considered marketing material and completely unreliable.