Agreed. I live in NZ where the rule of thumb is to keep a PLB on your person at all times and time from pulling the PLB to having a SAR helicopter overhead can be as low as two hours (it can be significantly longer depending on weather).

Most people I know who spend significant time outdoors here have one and keep it on our person whenever we're on something more intense than a well marked day hike. This is true of everybody I know from those of us who do 2-3 night backpacking trips between marked campsites to backcountry skiing to mountaineering. It's one of the first things that is advised to tourists here is to borrow one from a gear shop or visitor centre before going into the backcountry.

Here at least it is viewed as common sense safety on the same level of carrying layers and water.