> I, as a shareholder, do not care if the CEO is having an affair so long as the business is not affected. If you can establish the latter, then his personal conduct is between him and his partner.
If you read the second sentence then you and I agree. I care if the business is affected, I don't if it is not and then the rest of this is a personal matter that doesn't need to be a news story because it is gossip.
People care because the cheating puts him in a potentially compromising situation, especially in the context of corporate espionage. It's not that complicated.
I, as a shareholder, do not care if the CEO is having an affair so long as the business is not affected
The CEO had an extramarital affair with a major client/customer's executive staff. The business is affected, until it's not.
There are 100 different ways that the CEO falling victim to an espionage plot could impact the business.