Most people driving trucks in the US don't use them as trucks, especially in cities. I think most people willing to take on a $1000/mo truck payment for their personal vehicle in the current economic climate are doing so for social reasons anyway. Whether the electric trucks on offer at the same price can compete on that front is a much more slippery question.

If we can get some affordable electric trucks in the US, it will be very interesting to see how the more rational segments of the market react once they are no longer priced out.