The irony is that the experience with those traditional websites is horrific. Slow load times, confusing prices, dark patterns when you try and book anything and often isolated from the rest of your bookings. AI could make this better if it could elicit deals with providers and agree to things. Like "I want to travel to X at the end of February, arriving during afternoon or evening, public transport to the airport, checked luggage and booked seat, accommodation with a bath". AI may be able to help answer the question well, but what I want is something I can actually deal with and will give trustable commitments on behalf of providers.