> There are other signs that voice shopping has never taken off. Fewer than 25% of Amazon Echo owners have ever directly used their devices to make a purchase and fewer than 5% are repeat Alexa shoppers, according to a report last year from Consumer Intelligence Research Partners, which conducts consumer surveys (an Amazon spokesperson said the firm's data was inaccurate and the majority of customers who shop with Alexa are repeat shoppers). And in August 2018, The Information reported that Amazon’s own internal data showed that only 2% of Alexa users had made a purchase so far that year with their voices.

from Amazon Faces Moment of Truth on Alexa as ChatGPT Steals Its Thunder (2023) https://archive.is/2jzve