"1. Webs of trust, in some way that resists crowds of sockpuppets." we are already there... is just that the frog soup had a very steady hand at rising the temperature.

The other option is to use the X402 protocol to pay, every time you access a page you pay in cpu to calculate some shitcoin.

For a person, is just trading the time spent loading and displaying ads for paying the creator for their work.

But if you are scrapping you are now paying with cpu and electricity to see things and content creators are being paid.