The thing though, is that ego is still driving anyone that is making more money than they need to survive. They just do not care about anything that isn't purely transactional, nothing is sacred, nothing is to be done for its own sake. It is capitalism demonstrating a kind of mechanical self-accelerating quality that is increasingly untethered from the human substrate it subsists on.

As Marx wrote: "Constant revolutionising of production, uninterrupted disturbance of all social conditions, everlasting uncertainty and agitation distinguish the bourgeois epoch from all earlier ones. All fixed, fast-frozen relations, with their train of ancient and venerable prejudices and opinions, are swept away, all new-formed ones become antiquated before they can ossify. All that is solid melts into air, all that is holy is profaned, and man is at last compelled to face with sober senses his real conditions of life, and his relations with his kind."

And of course, that relationship is class war between the vast majority of the population and the owners of the productive forces.