Survey says Facebook still in use by young, but Snapchat/Instagram are real

Re:Survey says Facebook still in use by young, but Snapchat/... by garry on Tuesday January 08, 2013 @04:01PM (#5028489)

Survata is a survey-wall -- meaning you have to answer a survey before you see a given article. They have about 20 publishers signed up, and they're all non-spammy content. Users are all US-based, which can be verified via geo-ip, and there's little reason for people to spoof that here.

I never claimed to have more anecdotal evidence -- the whole point is to try to validate the claims via some form of data collection. It was cheap and fast to do.

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Re:Survey says Facebook still in use by young, but Snapchat/... by awenger on Tuesday January 08, 2013 @06:18PM (#5029133)

(Survata co-founder here)

Garry's explanation is a good one. The data for this survey was collected via surveywalls (example at [1]), which let visitors access premium content online for free in exchange for answering a few questions. All respondents here have US IP addresses and self-report age in the 13-25yr range. We generally see honesty rates of 90% or higher to questions for which we can verify the answer (e.g. "Which OS are you currently using?" or "Who is the President of the US?").

1. Example surveywall: http://www.hyperink.com/So-You-Want-To-Be-A-Programmer-b1559...)

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