The point is when I click a link titled "Distraction free writing", the very last thing I expect is to hear clicking noises until I refresh the page or wait for the intro to finish.

It would be like test driving a "distraction free car" that starts with the radio on full volume. Sure, you could turn it off, but why is it on to begin with?

Agreed. I'm not gonna bother sitting through that just to learn what the site actually does. Ridiculous.