Sorry, Skittles, your prank offends me. I'm going to go buy me some Chuckles, stat.

Re:Sorry, Skittles, your prank offends me. I'm going to go b... by michaelkeenan on Monday March 02, 2009 @12:44PM (#500362)

Twitter is (among other things) a communication medium. To call an innovative use of a communication medium "co-opting" it seems unfair to me; if interesting memes didn't spread through it, it would be a failure. Evan Williams noted in his TED talk that new, unexpected uses of Twitter are exciting and welcome.

Do something remarkable, get remarked about. It seems an honest form of marketing to me.

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Re:Sorry, Skittles, your prank offends me. I'm going to go b... by MoeDrippins on Monday March 02, 2009 @01:54PM (#500470)

Agree. What other things is twitter, however?

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Re:Sorry, Skittles, your prank offends me. I'm going to go b... by michaelkeenan on Tuesday March 10, 2009 @12:13PM (#510105)

Apologies for the late reply, MoeDrippins; hopefully you'll see this if you check out your comments list.

I originally wrote that Twitter was a communications medium. But then I considered that people might be offended by Skittles on behalf of the Twitter community, or Twitter the company, and in those ways, Twitter is more than just a communication medium.

I think its importance as a communication medium is paramount.

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