It might have been discovered by people ripping the dvd. iirc the rip software detected the chapters
I was downplaying things when I said "pretty sure" as I know for a fact they did. Some people could have found the content while ripping, and some people could have found the extra buttons in a software player too.
By nature of DVD menus and a remote with number keys, you can just add 6 to the number of buttons on the menu to type in the specific button on screen. Then again, not many consumer remotes had those.