Ask YCN: Contextual Ads on a Personalized Dynamic Site/App?

Re:Ask YCN: Contextual Ads on a Personalized Dynamic Site/App? by joshwa on Monday March 19, 2007 @11:20AM (#4995)

As I'm exploring advertising solutions, I've discovered that most ad networks aren't really appropriate for a site that hides most content behind a registration or is highly personalized, like a social web app.

This is because most ad networks (AdSense, YPN, AdBrite) rely on spidering your content to do their targeting... and they don't log in to your site to do it. If they can't get into your site to see the content, they can only show run-of-network ads, or ads based on what you tell them explicitly about your users in general.

Is there a product out there that is more suited towards showing targeted ads based on protected page content? Or passing keywords as parameters to the ad script?

There are definitely privacy issues here, but I thought I'd ask here to see if anyone knew of a way to show my users relevant ads, and not just "hey I think you're a 20-something with lots of disposable income" ads...

Maybe I have to do another startup just to serve this market?

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Re:Ask YCN: Contextual Ads on a Personalized Dynamic Site/App? by dannymo2 on Monday March 19, 2007 @11:23AM (#4999)

With adbrite, you can target specific keywords for them to target their ads towards, instead of having them spider...You should also be able to do the same with YPN...

Dan DormItem

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Re:Ask YCN: Contextual Ads on a Personalized Dynamic Site/App? by joshwa on Monday March 19, 2007 @12:00PM (#5006)

But can you do this at runtime via parameters?

I know I can set site-wide keywords, or section-targeted keywords on most ad sites, but that doesn't help when much of the content is user-generated AND non-spiderable...

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