Their competitors were much better.

The biggest indictment, however, is that the Siri they bought was itself more powerful before they bought it.

Finally, Siri AI will be able to do some of the things that they demoed[1] 16 years ago

Update: "I'd like a romantic place for Italian food near my apartment" just showed places near me instead.

[1] https://www.youtube.com/watch?v=MpjpVAB06O4

Wow.

Apparently the restaurant reservation thing was supported, although OpenTable might’ve broken it at some point https://reddit.com/r/Siri/comments/mhc8cx/restaurant_reserva...

Quite frankly I think that is the primary reason why Apple hasn't care much about Siri. It's not a make or break feature, very few has probably switched to Android because Siri sucks. Not improving on Siri has cost Apple very little.

Right now shareholders expect a visible AI play. Apple doesn't have much in terms of visible AI, there's plenty of AI features in e.g. the Photo app and Mail, but investors want a chatbot. That's what the market thinks AI looks like and Siri is what Apple has that fits the bill.

Google assistant is not that much better so I agree that siri is not make or break.

Its kinda silly that investors think this incredible technology (AI) is just chat... when its real utility is really doing invisible things (for better or for worse)