They've trademarked it for quite a few closely-related domains: https://tsdr.uspto.gov/#caseNumber=87709072&caseSearchType=U...

>Computer software, namely, game engine software for video game development and operation; Computer software, namely, software development tools for the creation of computer-generated imagery and graphics for the production of video games; Computer software, namely, software development tools for the creation of computer-generated imagery and graphics for the production of content for virtual worlds and 3D platforms; Computer software, namely, software development tools for the creation of computer-generated imagery and graphics for the production of motion pictures, television shows, videos, 3D animations, 3D simulations, 3D visualizations, virtual reality motion pictures, virtual reality television shows; Computer software, namely, software development tools for the creation of computer-generated imagery and graphics for the production of virtual reality video games; Virtual reality game software; Virtual reality software for creating multimedia content; Augmented reality game software; Augmented reality software for use in mobile devices for integrating electronic data with real world environments for the purposes of entertainment

Those do all seem directly tied to what Unreal Engine does i.e. graphics

Unreal is trademarked. This is not in question. And personally I 100% thought this was an agent specifically for dealing with the Unreal Engine, and was interpreting all of that information in that context. Very weird name for a company/product.

Likewise. This seems to be the norm for AI people: act as if.

Same, I thought this was going to be a plugin for creating content in Unreal engine.

Same. Specially given how some harnesses connect with blender for 3D asset generation and creating real 3D worlds like those architecture examples but many of the 1-shot game examples too.

Apple? https://en.wikipedia.org/wiki/Apple_Corps_v_Apple_Computer

iPhone? https://en.wikipedia.org/wiki/IPhone_(trademark)

>"But I don't think you can trademark a generic word like Unreal..."

Sure you can, trademarks are contextual. If they were a landscaping business it wouldn't matter. But within the same industry absolutely.

I guess? but we are talking Game engine vs AI harness...

The USPTO really isn't interested in those sorts of semantics. This would be a slam dunk for Epic.

It doesn't matter if they can or can't, it only matters if you can afford the lawsuit.

An XR glasses company, Nreal, changed their name to XREAL, allegedly because of Epic Games.