But there are other guys that are doing it and making money. The first step is to keep it online.

If he can make money from it that's fantastic. If he can't he'll have to move on. No one is saying the only market that exists is rich white people.

If people don't have money, it means this should be a financially backed non-profit, or the underlying issues should be fixed first. It's not sad that you can't make money where there is none.

As someone that lives in a third world country, the biggest companies are those that sell lots of products to the masses - not the boutique shops that sell to "middle & upper classes". i.e. the "bottom of the pyramid". In fact, Carlos Slim (the richest man in the world) has a ton of companies that sell to the bottom of the pyramid, and he is doing fine ;)

The businesses, here, that target the middle-to-upper classes tend to struggle.

So I am fairly certain there is a way to monetize this.

In fact, some users do want to pay to keep their site alive. So we just need to balance the amount that is paid and make sure resources are effectively allocated.

I say that to say that having a monopoly is not a guarantee of maximum success.