The problem is the response is toothless. I reported Amazon for a violation to ICO in February 2019, received an automated email a month later asking for a swathe of information, replied to that, and 3 months later got an update that it would be assigned a Case Officer. That was the last time I heard from them on that matter.

Meanwhile, my local council will respond to pretty much _everything_ within 24-48 hours. I’ve reported all sorts of “small” things and when it comes up naturally friends are surprised that the council did anything. They’ve never actually tried reporting the issues, and assume it’s all fruitless.