I dunno. It's not as if mobile games cost $50 bucks, but ship basically incomplete and you have to buy more stuff in the game itself to really play it. We're starting from a baseline of what is, in general, grossly inefficient "monetization", so seeing someone succeed at actually making some money probably isn't grounds for immediate cynicism. (And I too am a natural cynic.) Compare with MMORPGs that did cost $50 and then you had to have a monthly subscription too, or Diablo III and its real-money auction house.