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A comment on How does IKEA come up with names for its products?.

Re:How does IKEA come up with names for its products? by dspillett on Wednesday August 19, 2026 @03:57AM (#49358420)
> Every possible product name is carefully checked to avoid undesirable meanings in other languages

This procedure does not always work: https://adland.tv/whats-name-case-2351-ikeas-gutvik-bunk-bed

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Re:How does IKEA come up with names for its products? by MrGilbert on Wednesday August 19, 2026 @08:56AM (#49360989)
I'm German, and I'd pronounce "-vik" the same as the beginning of "Victor". With a soft "w".
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Re:How does IKEA come up with names for its products? by kiwibyproxy on Wednesday August 19, 2026 @12:31PM (#49363746)
but for most non-lended/native words, V would be pronounce like the pun intends
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