It incentivises clickbait. The creators that we are talking about provide value in long form videos. If all you need to get paid is a five second view (lower bars to payment) the market will adapt and “automated solutions” will take a chunk of what now goes towards creators.

Exactly. We already have a lot of videos with the phrase “what until the end, you wouldn’t believe what happened” and similarly we’re now going to have a lot of mumbling in the first part of videos.