News for hackers. Stuff that matters.

A comment on How does IKEA come up with names for its products?. Parent comment

Re:How does IKEA come up with names for its products? by ignoramous on Tuesday August 18, 2026 @03:18PM (#49351151)
You have a point but in Branding, it is accepted that bold (noisy) and distinctive (rather than only descriptive) names are an advantage: Creating billion-dollar brands: Vercel, Azure, Windsurf, Sonos, https://www.youtube.com/watch?v=adyIaTopO6g&t=610 (Jun 2025).
[ Parent | on HN ]
Re:How does IKEA come up with names for its products? by hahahaa on Tuesday August 18, 2026 @05:03PM (#49352680)
Every startup is named like these though so it is sorta biased.

E.g. https://news.ycombinator.com/jobs

[ Parent | on HN ]