The iPhone came out almost 20 years ago, this is a very mature industry.

I don't want my phone to be innovative anymore, I want it to be good and reliable. And Apple has remained so consistent on that, their 2 notable stumbles over the past 2 decades (antennagate, bendgate) are still remembered as notable while Android devices from all manufacturers regularly have major issues like that and no one thinks twice because it's business as usual.