What a distinctive photo on the home page. It's casually erotic and says a lot about who they're trying to target and how.

But, the "How It Works" page is cartoonish and has a completely different (immature, tacky) aesthetic.

One of these things is not like the other.

I wonder if they properly licensed the original photo from Theo Gosselin: http://www.flickr.com/photos/46799990@N04/5157819128

I'd put my money on "no."