Football has had a major profiteering issue since at least the 1970s. The clubs always had to support themselves, but since then you have advertising everywhere, footballers in moronic adverts themselves, broadcasting rights, players being paid (and being worth) obscene amounts of money...

In recent years, there has been a clear movement away from the physical fanbase towards merchandise and broadcasting. It often feels like clubs are embarrassed by the people who turn up at games (sometimes with good reason to be fair since some of the fan behaviour and chants are indefensible).