* No Money *

You have to invest time. On all new projects I start here, even if I have a budget. That is because you can learn a lot more by "being on the ground" so to speak.

Here are some activities you can do:

- post on news aggregator sites like hacker news (there are lots of different ones that are niche specific)

- post on social media. This will require you to build up your social media in the first place. This takes a lot of time if you are starting.

- guest content for other peoples platform

- finding similar, non competing people in your niche and create for them, link back to you.

- Spend time writing and re-writing really helpful stuff. This helps with word of mouth.

- hardest one - actually making friends. I have made many online friends over the years by taking an interest in them. Some of them are now massive. They sometimes distribute the things they like of mine

- CRITICAL: a lot of people will read the above and think "okay, but he has a network...that is why it works", and they would be correct. But, and this is key, building a network is a skill. Learn it.

When I said I spend 2-4 hours per day sometimes, these are the things I'm doing above.

* With Money *

- SEO - seo is very expensive. backlinks, promoted content, optimization

- paid traffic to content - can start the budget low but need to be skilled in paid ads to make this work.

- Paid media buys - for example paying for your content to be featured in someone else's newsletter. If they have a list of 50,000, as an example, you might pay $1,000 for that placement. If that same list was in the finance space, you might pay $30,000. It's contextual.

Even though these paid strategies are paid, they still take time.