That's what gets me too. I've been tasked previously to help a young relative with budgeting, and there were so many "It's only $x a month!" items we found that it was ridiculous.

It's pushed me in the other direction, away from subscriptions. For most things, if I see that it's being sold as a subscription, I just walk away. Obviously this doesn't work for internet service, etc., but it's possible to avoid for most things.