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Re:Ask HN: How do you handle the actual situation with so mu... by onion2k on Friday July 17, 2026 @10:32AM (#48947843)
How to take your product to market has been the downfall of many, many startups. Building something is the easy bit - getting people to pay attention to it is far harder, especially if you're not someone who enjoys marketing.

Hit up your network and find someone who genuinely loves marketing a new product, and ask for help.

However... Also note that the startup market has changed a lot over the past couple of years. AI has made people shift from "how can I pay to fix my pain point?" to "How can I vibe code an app to fix my pain point?" Marketing in those conditions is much, much harder than it has been in the past.

Re:Ask HN: How do you handle the actual situation with so mu... by ThierryRkt on Friday July 17, 2026 @12:11PM (#48949022)
You describe in few sentenses perfectly what happens now. Need some time to accept the actual situation, the shift hits too hard though