Especially because some of us used Kagi back when it was an e-commerce payment processor, and that's what comes to mind whenever I see the name.

Thanks! Do you mean on this HN thread? On the website we do this:

> PRIVATE SEARCH YOU CONTROL

> Search without ads or tracking

> Uruky is a private search engine focused on personalization, not an ecosystem. > EU-based. No surveillance capitalism.

How do you get personalization without surveillance?

This is my bad. We've heard a few people complain that the word "personalization" has been adopted by the ad industry and it makes people shiver when reading it. In our case it means "personal search customization", meaning you can customize the experience as you prefer (UI, domain rewrites, search providers, boosts, etc.). We don't log or track any search queries. I've fixed this in a couple of places but it seems I missed some others, so I'll be fixing it promptly.

Meanwhile, I hope that answers your question? Let me know if you'd like some further clarification.

Cool thanks. I meant here and just generally dropped the comment as advice in case you might slip into talking that way as if all of your target market are already familiar with this other Niche thing. When there's so many people out there who never heard of either anf might be open to suggestions

Thanks! I'll experiment with that next month, then!