Yeah, this!

Getting all my information - calendar, maps history, music, contacts, etc. on a rental car without syncing that info to it is absolutely great.

Exactly! I can't stop wondering: are these executives just not thinking, or are they blindly repeating what they were told to? If I get into a rental car, do they seriously think I want to spend the next 30 minutes logging into Spotify, mapping apps, Overcast and anything else that I want to use but that needs to know me? And then worry about logging out of all that stuff once I return the rental?

It is hard to make an executive not enshittify something when his salary bonus depends on him enshittifying it.

The power here is on the rental car companies. They buy the most cars by far. And so when they say that customers won't accept a rental car without a CarPlay, the car makers will listen.

Does their salary bonus depend on that though?

Car makers make money selling cars. Which buyers happily pay five figure suns for. An executive can add to the bottom line by raising sales prices/volumes with a more competitive product, or lowering component costs.

This isn’t some weird social media business with non-paying users and a reliance on ad money.