Normally we used beer for that, but during covid we've learned a whole generation that going out is danger and staying at the couch is good. And they decided that it's much easier than going out and have stressful situations with other people.

We used to have peer pressure where slightly older slightly tougher kids would call you names if you didn't man up and try some beer.

Now all that peer pressure is distilled online in short, monologue based, video format, unilateral edited transmissions setting beauty, purity, and behavior standards based on claims, and everyone has a permanent digital record, and mass shame campaigns targeted at random individuals are routine.