> The idea that only nerds care about the cost of things is... absurd.

For hardware purchases, laypeople may go about it the other way from what nerds would do: instead of deciding what they need in terms of computing power and memory, and then finding a cheap offer for that, they just decide how much they want to spend, and then buy a device at that price point irrespective of its performance characteristics. If you shop like this, and would have purchased anything but a rock-bottom low-end device two years ago, prices have remained stable.