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Re:Microsoft: We've sold 40 million Windows 8 licenses to date by kvb on Tuesday November 27, 2012 @05:47PM (#4839722)
There was an upgrade discount when Win 7 came out, too, down to $50 [1]. Additionally, as others have pointed out, it's unclear how many of the 40M licenses are upgrades vs. OEM licenses.

[1] see http://www.tomshardware.com/news/windows-7-upgrade-discount-..., for instance

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