You don't go throwing around claims like "Fort Knox-Level Security", "near-ridiculous level of security", "We are not aware of a better DRM scheme than ours", "virtually uncrackable" etc, unless you're either the real deal or you're incompetent, because only a fool would assume that nobody in the whole of the internet would call their bluff and gleefully throw it in their face.

But maybe that stuff isn't for us, its for the film-companies that visit the site to check how it looks. Why would the end-consumer care about the level of drm?

Dishonesty is not more preferable than incompetence.