Odd post given that this is a problem that some minuscule % of startups (consumer oriented, LA-based, clueless founder) even ever have to think about.

Or perhaps it's a subtle dig at the new #DominateFund started by Ben parr and a few YC alums. http://www.forbes.com/sites/tomiogeron/2012/11/20/ben-parr-t...

I'm not sure I agree. There are new models of pairing celebrities with startups that doesn't require 10% equity, or pairing them as your personal spokes person. Atom Factory's investment arm seems to be pioneering a new model here (www.AFSquare.com)